What is commuinication? (capitulo 1)

Sofia Muñoz G.G.

Fernando Camara
Teoría del Conocimiento de E.U

What is Communication?

Communication in seen as central to our everyday ideas about wht makes life worth living.
Communication is the process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience).
Communication is all the procedures by which one mind can affect another.
Communication is a process oriented conceptualization of communication suggests that it is continuous and complex and cannot be arbitrary isolated.
When we see communication as a process, we realize this interaction is really not that simple. Rather, the interaction is influences bt the past behavior of these two individuals.
Communication moved from source to a receiver.
Laswell’s classic model of communication asks a series of questions: Who? Says what? To whom? Through what channel? With what effect?
Communication is transactional. If we consider communication to be strictly action, we would look a t a source presenting a message to a receiver or an audience. We would, not consider the reaction of the audience.
A view of communication as transactional also emphasizes the importance of context in the communication process, not only do participants constantly influence each other, they are also influenced by the context in which they interact.
Communication is symbolic, a natural match exists between the signifier and the signified in this case. Symbols, in contrast, are not proxy to their objects, but are vehicles for the conception of objects. Thus symbols hold an arbitrary relationship to what is symbolized, and symbol has no inherent meaning.
However, with most symbols, some degree of shared meaning exists between interactants.
The symbols are developed trough shared social experience and exist within a system of other symbols.
So, when theorists say that communication is symbolic, they mean that it requires signs and symbols. These symbols can be verbal or nonverbal.
Communication serves as a social vehicle and there are various ways of we can look at language:
1.    The semantic level of language.
2.    The syntactic level of language.
3.    The pragmatic level of language.
When we conceptualize communication as a social activity, we are then looking primarily at the pragmatic level.
Communication is a critical part of social commerce and that through communication we seek to have an impact on the people around us.
Communication occurs only when there is clear intent on the part of the source to communicate.
Communication occurs in those situations in which a source transmits a message to a receiver with conscious intent to affect the laters behavior.
Craig. Communication is a process of sending and receiving messages or transferring information from one mind to another, whereas the alternative is a model that conceptualizes communication as a constitutive process that produces and reproduces shared meaning.
In a constitutive model, communication is not a secondary phenomenon that can be explained by antecedent psychological, sociological, cultural, or economic factors; rather, communication itself is the primary, constitutive social process that explains al these other factors.
Some divisions are defined in terms of levels, some in terms of a process and other in terms of contexts.
Communication is not just fragmented within the discipline, it is also characterized by a high level of interdisciplinary pursuits.
Communication remains highly interdisciplinary as many academics creating scholarship on communication do not reside in communication departments.


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